Dr. Vaidya's -The Ancient Ved for Modern World

Healthmug Writer
March 17, 2020
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Dr. Vaidya's -The Ancient Ved for Modern World

Ayurveda is an ancient way of practicing medicine. It traces its origins from ancient Indian medicinal practices that involved a holistic way of treating and curing various diseases and illnesses. As society marched towards a modern future, people lost touch from this holistic way of living and thus moved into a sickening era of stress and health issues.

Over the time, Ayurvedic practices have gained a lot of traction among the masses and out of many brands, one name stands out for its rich 150+ years of heritage and experience in ayurvedic space and its name is Dr. Vaidya's. A brand which is known today for its effective products that are backed by its 150+ years of research and expertise.

Dr. Vaidya's was not like this in the beginning, as we know it today. It had a simple beginning that was inspired by a man who had the vision to introduce an alternative to the English medicines in the lives of the common man. Below is a timeline about the brand's journey.

Early Years (1850 - 1923)

Started by a travelling vaid or an Ayurvedic medicine practitioner, Hakimchand Vaid takes first steps with 'Vaidya Family Trust', towards introducing Ayurveda back into the lives of the common people. He started this in 1850 near Ahmedabad and practiced there. Around 1900, he passed on his legacy to the heir, Tappu Vaid, who was also known as the Behra Vaid at that time.

Behra Vaid stepped in the shoes of his father and moved towards the west to set up his business in Rajkot in the early 1900s. In the year 1923, his son Dhirajlal Vaidya took a bold step and came to India's then financial capital, Bombay (now Mumbai) to practice his craft and to continue with his family legacy.

A New Era Begins (Post Independence)

India became an independent nation on 15 August 1947. With that, new frontiers opened for the people and so for the Vaidya's. Unlike his predecessors, the next heir to the name graduated with a G.F.A.M. (degree in alternate medicine) in 1957. This young man was Dr. Natoobhai Vaidya who took over his father's practice in 1971 and made a name for himself in 1978 as his practice became popular and grew to around 250 patients per day.

People were slowly turning towards the holistic approach of Ayurveda in healthcare and wellness and this made the family's name grow into a renowned brand.

Modern Approach And Global Presence (1978 - 1999)

With Ayurveda slowly gaining popularity among the people, Vaidya's became a name synonymous with ayurvedic healthcare. Post-1970's, its name gradually became gained popularity among people.

In 1990, the brand established its first 15,000 sq. ft. FDA approved manufacturing unit in Silvassa to manufacture all of its medicines. By the end of the decade, in 1999, it began exporting its medicines to Europe. It became so popular there that by time, it got around 3000 patients listed from the UK and Germany.

Continuing With The Traditions

21st Century marked the beginning of a whole new era for the 'Vaidya's' name. The world saw a huge spike in the popularity of Ayurveda and its practices. In 2016, the Current CEO, Arjun Vaidya established Dr. Vaidya's upon the principles laid down by his forefathers. He did so to take the traditional and holistic ways of medicine to modern consumers.

The current CEO, Arjun Vaidya, took some bold steps for the future of this name and his determination and skills proved to be fruitful for the company as his efforts made the company a big success. Featured in the Forbes '30 Under 30' Asia list as the first Ayurvedic brand, Dr. Vaidya's paved its way in the modern ayurvedic space.

Later, it was awarded the Business World 40 Under 40 award and recently the brand has won numerous other awards like the Amazon SMBHAV 2020 Youth SMB of the year award for the success of Dr. Vaidya's on Amazon.

Dr. Vaidya's, though is driven by the traditional ways laid down by its founders, it strives to bring these traditional medicines to the modern consumers of the 21st century, in a whole new way. The brand mainly focuses on providing people with clinically proven ayurvedic formulae for healthy wellbeing. Its prime focus is on improving the health and satisfaction of its customers and keeps its expansion and market reach after that. This ideology shows how customer-centric this brand is.

'Customers play a vital role in brand building', and this is true for Dr. Vaidya's. The brand not only focuses on the satisfaction and well-being of the consumers, it regularly collects feedback from them to keep its products updated and to research for better products for the overall betterment of their wellbeing. Its research-driven products are a success among the people.

The brand has launched several products to address daily health-related problems like LIVitup! (Hangover Shield), HERBOfit (that bring the goodness of chyawanprash in a capsule) and Chakaash (that bring the goodness of chyawanprash in a toffee). Other than these, the brand has 35+ products for a variety of health issues in various categories like arthritis, diabetes, asthma, sexual wellness, weight reduction, cough & cold, skin issues, etc.

Today, the company owns more than one hundredIndian FDA approved, proprietary formulations for Ayurvedic medicines. All of the products are manufactured at their ISO approved, GMP certified, US FDA registered, factory in Silvassa, where they first established a large manufacturing facility in 1990.

Keeping up with the new age and fast-paced lifestyle becomes hectic for many. With this in mind, Dr. Vaidya's has brought innovative health & wellness products to address the new age concerns and make sure that the 21st - century customers do not compromise on the fun and health. Their holistic way of approach combined with the traditional science and family traditions has brought in a new wave in the healthcare sector and FMCG segment.

Today, Dr. Vaidya's aims to bring a balance in the lives of its customers spread across the globe with its 150+ years of expertise in manufacturing effective ayurvedic products that not only are natural but are free from chemicals & synthetic by-products. It also ensures that its meticulously crafted products maximize the bioavailability of the key ingredients without any compromises.

So if one seeks a healthy lifestyle and good wellbeing then Ayurveda is the way and Dr. Vaidya's is the means to go with.

Healthmug Writer

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